{"id":3075,"date":"2023-09-26T12:52:17","date_gmt":"2023-09-26T12:52:17","guid":{"rendered":"https:\/\/maxxing.prod.libeo.fr\/non-classifiee\/retour-sur-notre-webinar-aux-cotes-de-total-energies-et-captain-wallet-2\/"},"modified":"2024-02-09T16:26:58","modified_gmt":"2024-02-09T16:26:58","slug":"return-on-our-webinar-about-total-energies-and-captain-wallet-2","status":"publish","type":"post","link":"https:\/\/maxxing.com\/en\/events\/return-on-our-webinar-about-total-energies-and-captain-wallet-2\/","title":{"rendered":"A look back at our webinar with Total Energies and Captain Wallet!"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Discover how TotalEnergies engaged 11% of its loyalty program members on the mobile wallet in less than 4 months.  <\/em><\/strong><\/p>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>TotalEnergies wanted to find a fast, accessible communications solution for interacting with its customers.<\/p>\n\n\n\n<p>The French giant chose the mobile wallet for its ease of deployment and high conversion rate.<\/p>\n\n\n\n<p>Here are TotalEnergies&#8217; 3 challenges with the mobile wallet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Developing customer value  <\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalizing customer relations  <\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expand the customer base by exploring new channels while building close relationships with customers<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"1024\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2023\/10\/total-1-1-1012x1024.webp\" alt=\"\" class=\"wp-image-1913\" style=\"width:391px;height:397px\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2023\/10\/total-1-1-1012x1024.webp 1012w, https:\/\/maxxing.com\/app\/uploads\/2023\/10\/total-1-1-297x300.webp 297w, https:\/\/maxxing.com\/app\/uploads\/2023\/10\/total-1-1-768x777.webp 768w, https:\/\/maxxing.com\/app\/uploads\/2023\/10\/total-1-1-1518x1536.webp 1518w, https:\/\/maxxing.com\/app\/uploads\/2023\/10\/total-1-1.webp 1975w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"922\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2023\/10\/Jalil-TotalEnergies-1.png\" alt=\"\" class=\"wp-image-1897 size-full\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2023\/10\/Jalil-TotalEnergies-1.png 872w, https:\/\/maxxing.com\/app\/uploads\/2023\/10\/Jalil-TotalEnergies-1-284x300.png 284w, https:\/\/maxxing.com\/app\/uploads\/2023\/10\/Jalil-TotalEnergies-1-768x812.png 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:18px\">&#8220;We were looking for a channel to facilitate communication with our members. We chose the wallet for its ease and speed of deployment. Integrating the loyalty card is extremely simple, whereas with other channels, the process is more complex. The conversion rate on a tool like wallet is much higher than on other channels.&#8221; &#8211;  <strong>Jalil Chagraoui, Customer Capital Marketing Manager at TotalEnergies<\/strong><\/p>\n<\/div><\/div>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[Webinar] Comment le club TotalEnergies a engag\u00e9 11% de ses clients fid\u00e8les sur le wallet en 4 mois\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sT85BMp48GA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"has-text-color\" style=\"color:#fe005e\"><strong>Speaker: <\/strong><\/p>\n\n<p>Jalil Chagraoui, Customer Capital Marketing Manager at <strong>TotalEnergies<\/strong><br\/>Axel Detours, Co-founder, <strong>Captain Wallet<\/strong><br\/>Etienne Tassaert, Project Director, <strong>Maxxing<\/strong><\/p>\n\n<div style=\"color:#fe005e;padding:20px\" class=\"wp-block-tnp-minimal\"><p><strong>Subscribe to our newsletter!<\/strong><\/p><div><div class=\"tnp tnp-subscription-minimal  \"><form action=\"https:\/\/maxxing.com\/wp\/wp-admin\/admin-ajax.php?action=tnp&amp;na=s\" method=\"post\" style=\"text-align: center\"><input type=\"hidden\" name=\"nr\" value=\"minimal\">\n<input type=\"hidden\" name=\"nlang\" value=\"en\">\n<input class=\"tnp-email\" type=\"email\" required name=\"ne\" value=\"\" placeholder=\"Email\"><input class=\"tnp-submit\" type=\"submit\" value=\"Subscribe\" style=\"\">\n<\/form><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how TotalEnergies engaged 11% of its loyalty program members on the mobile wallet in less than 4 months. TotalEnergies wanted to find a fast, accessible communications solution for interacting with its customers. The French giant chose the mobile wallet for its ease of deployment and high conversion rate. Here are TotalEnergies&#8217; 3 challenges with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,51],"tags":[],"class_list":["post-3075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenements-en","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A look back at our webinar with Total Energies and Captain Wallet! - Maxxing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maxxing.com\/en\/events\/return-on-our-webinar-about-total-energies-and-captain-wallet-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A look back at our webinar with Total Energies and Captain Wallet! - Maxxing\" \/>\n<meta property=\"og:description\" content=\"Discover how TotalEnergies engaged 11% of its loyalty program members on the mobile wallet in less than 4 months. 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