{"id":1567,"date":"2023-10-04T04:19:39","date_gmt":"2023-10-04T04:19:39","guid":{"rendered":"https:\/\/maxxing.prod.libeo.fr\/reference\/picard\/"},"modified":"2024-02-16T16:00:58","modified_gmt":"2024-02-16T16:00:58","slug":"picard","status":"publish","type":"reference","link":"https:\/\/maxxing.com\/en\/reference\/picard\/","title":{"rendered":"Picard, a new approach to loyalty"},"content":{"rendered":"\n<p class=\"has-text-align-center\" style=\"font-size:19px\">Picard, a specialized French retail chain, is renowned for its exceptional quality frozen foods. With over <strong>1,050 stores in France<\/strong>, and an expanding <strong>international presence <\/strong>, the company offers a wide range of ready-cooked meals, with an emphasis on the quality and convenience of frozen products. As part of its<strong> omnichannel transformation<\/strong>, Picard launched a complete overhaul of its ecosystem at the end of 2015, and approached Maxxing to help it implement its new customer loyalty and animation strategy.<\/p>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2024\/02\/picardmoi--1024x732.png\" alt=\"\" class=\"wp-image-3302\" style=\"aspect-ratio:1.3989071038251366;width:452px;height:auto\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2024\/02\/picardmoi--1024x732.png 1024w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/picardmoi--300x215.png 300w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/picardmoi--768x549.png 768w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/picardmoi--1536x1099.png 1536w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/picardmoi-.png 2002w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color\" style=\"color:#fe005e;font-size:26px\">\n          <strong>Picard&#8217;s challenges<\/strong>\n        <\/p>\n\n\n\n<p style=\"font-size:18px\">In light of <strong>changing customer habits,<\/strong> Picard wanted to <strong>respond and support its customers<\/strong> in this evolution by setting up the<strong>&#8220;Picard &amp; Moi<\/strong>&#8221; loyalty program with Maxxing, focusing on <strong>promotions<\/strong>. The aim of this new loyalty strategy was to support consumers&#8217; new needs, while at the same time gathering <strong>customer knowledge<\/strong> and creating a <strong>real customer database<\/strong>. <\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color\" style=\"color:#fe005e;font-size:26px\">\n          <strong>The Picard &amp; Nous loyalty program:<\/strong>\n        <\/p>\n\n\n\n<p style=\"font-size:18px\">Building on the <strong>customer knowledge<\/strong> acquired through the &#8220;Picard &amp; Moi&#8221; program, the brand wanted to <strong>move towards a new program: &#8220;Picard &amp; Nous&#8221;,<\/strong> <strong>more<\/strong> <strong>open, more personalized and integrating partners<\/strong>. More than just a loyalty program, it offers <strong>a truly customized experience<\/strong>, with exclusive benefits and services.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5;font-size:18px\"><strong>\n  <em>&#8220;A loyalty program to match our leadership&#8221;.<\/em>\n<\/strong> &#8211; <strong> Cathy<\/strong> Collart Geiger, CEO of Picard (C. Harel, 2022, LSA)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"811\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2024\/02\/Visuel-Picard-nous.png\" alt=\"\" class=\"wp-image-3287\" style=\"aspect-ratio:1.1368680641183724;width:422px;height:auto\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2024\/02\/Visuel-Picard-nous.png 922w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/Visuel-Picard-nous-300x264.png 300w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/Visuel-Picard-nous-768x676.png 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2024\/02\/visuel-picardnous2-1024x684.png\" alt=\"\" class=\"wp-image-3292\" style=\"aspect-ratio:1.4970760233918128;width:428px;height:auto\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2024\/02\/visuel-picardnous2-1024x684.png 1024w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/visuel-picardnous2-300x200.png 300w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/visuel-picardnous2-768x513.png 768w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/visuel-picardnous2.png 1074w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color\" style=\"color:#fe005e;font-size:26px\">\n          <strong>The Maxxing solution <\/strong>\n        <\/p>\n\n\n\n<p style=\"font-size:18px\">Picard has been able to evolve its loyalty program from an initial promotion-based program to a <strong>kitty program<\/strong>.  The <strong>flexibility and functional richness of the Maxxing solution<\/strong> enabled picard to respond natively to these new specifications.  <strong>roll out its new loyalty program without any technical modifications or additional costs.<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">As the Maxxing platform is <strong>also the customer repository<\/strong>, it is a <strong>central point connected to numerous other solutions, such as checkouts, the e-Commerce site, CDP, marketing automation, the mobile application<\/strong>&#8230;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5;font-size:18px\"><strong><em>&#8220;To date, 75% of transactions in our stores are made via cardholders. We want to increase this ratio&#8221;<\/em> &#8211; <\/strong>Emmanuelle Bach Donnard, Brand, Digital &amp; Customer Experience Director at Picard.<strong> <\/strong> (C. Harel, 2022, LSA)<\/p>\n<\/div>\n<\/div>\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#fe005e;font-size:26px\">\n          <strong>Key figures<\/strong>\n        <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2024\/02\/chiffre-cles-Picard.svg\" alt=\"\" class=\"wp-image-3308\" style=\"aspect-ratio:3.9423631123919307;width:792px;height:auto\"\/><\/figure>\n<\/div>","protected":false},"featured_media":0,"template":"","categories":[],"class_list":["post-1567","reference","type-reference","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picard, a new approach to loyalty - Maxxing<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picard, a new approach to loyalty - Maxxing\" \/>\n<meta property=\"og:description\" content=\"Picard, a specialized French retail chain, is renowned for its exceptional quality frozen foods. 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