{"id":1568,"date":"2023-09-29T07:40:15","date_gmt":"2023-09-29T07:40:15","guid":{"rendered":"https:\/\/maxxing.prod.libeo.fr\/reference\/la-redoute\/"},"modified":"2024-02-09T15:03:06","modified_gmt":"2024-02-09T15:03:06","slug":"total-energies","status":"publish","type":"reference","link":"https:\/\/maxxing.com\/en\/reference\/total-energies\/","title":{"rendered":"Total Energies, a personalized customer relationship"},"content":{"rendered":"\n

Founded in 1924, TotalEnergies<\/strong> ranks as the world’s 4th largest oil and gas company.<\/strong> A pioneer in low-carbon energies with a century’s history, the company excels in the discovery, production, transformation and distribution of energy, with emblematic brands such as TotalEnergies, Access and Elan, and 3,500 stations in France<\/strong>.<\/p>\n\n\n\n

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\n TotalEnergies challenges<\/strong>\n <\/p>\n\n\n\n

TotalEnergies’ vision was clear: to offer a personalized experience for every type of driver<\/strong>: motorists, buses and coaches, and heavy goods vehicles.<\/p>\n\n\n\n

Their objective was toanimate customers on all the services offered by TotalEnergies<\/strong>, such as boutiques, car washes, the aroma counter and the petrol pump<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n 3 parallel programs with the same platform but different rewards and offers:<\/strong>\n <\/p>\n\n\n\n

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\n The Maxxing Solution<\/strong>\n <\/p>\n\n\n\n

The flexibility of the Maxxing solution<\/strong> made it possible to animate different types of drivers<\/strong>, each pursuing specific objectives and with particular needs. Maxxing responds to these diverse needs by offering features and challenges adapted to each type of customer,<\/strong> ensuring a personalized and engaging experience for all<\/strong>.<\/p>\n\n\n\n

With its open system<\/strong>, the solution has further enriched the customer experience for drivers, with the integration of services such as insurance and coffee machines<\/strong>. By focusing on personalization and engagement<\/strong>, the TotalEnergies customer experience is evolving into a dynamic where every interaction offers an opportunity to strengthen the relationship and achieve ever-higher levels of satisfaction<\/strong>.<\/p>\n<\/div>\n\n\n\n

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\n Key figures <\/strong>\n <\/p>\n\n\n\n

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\n A look back at our webinar with Total Energies and Captain Wallet!<\/strong>\n <\/p>\n<\/div>\n<\/div>\n\n\n\n

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