{"id":4720,"date":"2026-03-17T13:31:05","date_gmt":"2026-03-17T13:31:05","guid":{"rendered":"https:\/\/maxxing.com\/reference\/comment-thermor-a-transforme-son-programme-de-fidelite-btob-avec-maxxing\/"},"modified":"2026-03-24T10:14:37","modified_gmt":"2026-03-24T10:14:37","slug":"comment-thermor-a-transforme-son-programme-de-fidelite-btob-avec-maxxing","status":"publish","type":"reference","link":"https:\/\/maxxing.com\/en\/reference\/comment-thermor-a-transforme-son-programme-de-fidelite-btob-avec-maxxing\/","title":{"rendered":"How Thermor transformed its BtoB loyalty program with Maxxing"},"content":{"rendered":"\n

A high-performance, gamified installer engagement program<\/strong><\/h2>\n\n\n\n
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Context: the limits of a traditional BtoB loyalty program<\/strong><\/h2>\n\n\n\n

Thermor, the Atlantic Group’s French brand specializing in heating and hot water solutions, relies on a large network of professional installers to recommend and distribute its products.<\/p>\n\n\n\n

The company faced several challenges in managing its loyalty program:<\/p>\n\n\n\n

\ud83d\udd38 A mainly transactional program, focused on purchasing
\ud83d\udd38 Low activation of the installer network
\ud83d\udd38 Little value added from interactions outside purchasing
\ud83d\udd38 Difficulty creating a lasting commitment with the brand<\/p>\n\n\n\n

With fewer than 500 truly active installers, Thermor wanted to evolve its strategy towards a more comprehensive engagement program, capable of driving the entire customer journey.<\/p>\n<\/div>\n\n\n\n

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Why did Thermor choose the Maxxing platform?<\/strong><\/h2>\n\n\n\n

To meet these challenges, Thermor chose Maxxing for its ability to rapidly deploy a personalized and engaging BtoB loyalty program.<\/p>\n\n\n\n

The Maxxing platform has enabled :<\/p>\n\n\n\n

\u2705 Launch a program in just 3 months
\u2705 Benefit from a turnkey solution that’s easy to manage
\u2705 Integrate native gamification mechanisms
\u2705 Add value to all interactions (not just purchases)
\u2705 Accurately track the performance of marketing actions<\/p>\n\n\n\n

Maxxing has thus established itself as a strategic partner for transforming loyalty into lasting customer commitment.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The Maxxing solution: a gamified, multi-interaction loyalty program<\/strong><\/h2>\n\n\n\n

Thanks to the Maxxing solution, Thermor has deployed an innovative engagement program designed to motivate installers at every point of contact with the brand.<\/p>\n\n\n\n

A commitment-focused approach<\/strong><\/p>\n\n\n\n

The Maxxing platform enables Thermor to :<\/p>\n\n\n\n

\u2705 Reward all interactions (purchases, connections, participation…)
\u2705 Engage all installer profiles within a company
\u2705 Create a fun and motivating journey<\/p>\n\n\n\n

High-performance gamification mechanisms<\/strong><\/p>\n\n\n\n

In particular, Thermor has set up events such as a Wheel of Chance<\/strong>, enabling installers to win advantages and progress in the program.<\/p>\n\n\n\n

\ud83d\udc49 Result: a significant increase in connection frequency and strong user engagement.<\/p>\n\n\n\n

Omnichannel animation<\/strong><\/p>\n\n\n\n

The program is activated on several channels: email, social networks, website, sales force, field events…<\/p>\n<\/div>\n\n\n\n

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Results: a BtoB loyalty program turned into a lever of commitment<\/strong><\/h2>\n\n\n\n

Thanks to Maxxing, Thermor has completely transformed its approach to installer loyalty.<\/p>\n\n\n\n

\ud83d\udcc8 +7,000 committed installers<\/strong> (vs < 500 previously)
\ud83d\udcc8 x2 on visits connected to<\/strong> the website <\/p>\n\n\n\n

\ud83d\udcc8 A sharp increase in the frequency of interaction
\ud83d\udcc8 A lasting attachment to the program (quests, trophies, gamification)<\/p>\n\n\n\n

The Maxxing program now enables Thermor to reconcile marketing performance, BtoB customer engagement and a differentiated user experience.<\/p>\n\n\n

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“With Maxxing, it’s not just a question of rewarding purchases, but of enhancing our installers’ entire experience with the brand.”<\/em><\/p>\n\n\n\n

Adeline Delacroix,<\/em><\/strong> <\/p>\n\n\n\n

Customer Experience Manager<\/em><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n\n\n\n

<\/p>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n\n\n\n

<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[],"class_list":["post-4720","reference","type-reference","status-publish","hentry"],"acf":[],"yoast_head":"\nHow Thermor transformed its BtoB loyalty program with Maxxing - Maxxing<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Thermor transformed its BtoB loyalty program with Maxxing - Maxxing\" \/>\n<meta property=\"og:description\" content=\"A high-performance, gamified installer engagement program Context: the limits of a traditional BtoB loyalty program Thermor, the Atlantic Group’s French brand specializing in heating and hot water solutions, relies on a large network of professional installers to recommend and distribute its products. 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