{"id":6306,"date":"2026-07-08T12:36:41","date_gmt":"2026-07-08T12:36:41","guid":{"rendered":"https:\/\/maxxing.com\/reference\/how-marjane-rolled-out-a-large-scale-omnichannel-loyalty-program-with-maxxing\/"},"modified":"2026-07-20T13:03:30","modified_gmt":"2026-07-20T13:03:30","slug":"how-marjane-rolled-out-a-large-scale-omnichannel-loyalty-program-with-maxxing","status":"publish","type":"reference","link":"https:\/\/maxxing.com\/en\/reference\/how-marjane-rolled-out-a-large-scale-omnichannel-loyalty-program-with-maxxing\/","title":{"rendered":"How Marjane Rolled Out a Large-Scale Omnichannel Loyalty Program with Maxxing"},"content":{"rendered":"\n

With Maxxing, Marjane has launched an omnichannel loyalty program designed to deepen customer insights, boost engagement, and support the brand\u2019s digital transformation.<\/p>\n\n

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Background & Challenges<\/h2>\n\n\n\n

Morocco’s leading retail chain, Marjane<\/a> <\/strong>operates in a highly competitive market, where traditional retailers continue to play a significant role in consumer habits.<\/p>\n\n\n\n

To support its transformation and strengthen its customer relationships<\/strong>, the retailer wanted to launch a large-scale loyalty program capable of unifying all of its channels<\/strong> and making<\/strong> better use of customer data.<\/strong><\/p>\n\n\n\n

The main objectives were to:<\/p>\n\n\n\n

– Structure and centralize customer knowledge– Build engagement and loyalty– Manage promotions and marketing campaigns more effectively– Tailor loyalty programs to the specific characteristics of the Moroccan market<\/p>\n<\/div>\n\n\n\n

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Why did Marjane choose Maxxing?<\/h1>\n\n\n\n

To carry out this strategic project, Marjane was looking for a platform capable of combining rich functionality, high performance, and <\/strong>the ability to evolve alongside the brand\u2019s needs <\/strong>.<\/p>\n\n\n\n

Maxxing was selected for:<\/p>\n\n\n\n

– Deploy a comprehensive, scalable loyalty program tailored to local needs– Centralize customer data in a single repository– Manage a variety of promotional mechanisms (coupons, rewards, counters, etc.)– Integrate an e-wallet with deferred payment– Orchestrate an omnichannel experience across stores, e-commerce, and the mobile app<\/p>\n<\/div>\n<\/div>\n\n

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Omnichannel Loyalty to Strengthen Customer Relationships<\/h2>\n\n\n\n

With Maxxing, Marjane has rolled out a unique platform that enables it to manage its entire customer loyalty strategy.<\/strong><\/p>\n\n\n\n

Customers enjoy their benefits across all touchpoints, while marketing teams have a unified view of the data to <\/strong> personalize campaigns and offers.<\/strong><\/p>\n\n\n\n

The platform also makes it easy to adapt promotional mechanics while maintaining complete control over the program’s generosity.<\/p>\n<\/div>\n\n\n\n

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A large-scale deployment<\/h2>\n\n\n\n

The project was designed to support the rapid growth of the loyalty program.<\/p>\n\n\n\n

Thanks to Maxxing’s SaaS architecture, Marjane <\/strong>benefits from a robust platform capable of handling a high volume of customers and transactions, while ensuring a seamless experience across all channels.<\/strong><\/p>\n\n\n\n

This scalability allows the retailer to gradually expand its program with new services and new engagement mechanisms.<\/p>\n<\/div>\n<\/div>\n\n

Key Findings<\/h2>\n\n

– 163 stores<\/strong> connected to the platform– More than 3.6 million accounts<\/strong> created between 2019 and 2025– More than 1.3 million accounts<\/strong> opened as early as 2020, reflecting strong adoption of the program<\/p>\n\n

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