{"id":1553,"date":"2023-09-29T07:40:30","date_gmt":"2023-09-29T07:40:30","guid":{"rendered":"https:\/\/maxxing.prod.libeo.fr\/reference\/salsa\/"},"modified":"2024-02-16T15:52:31","modified_gmt":"2024-02-16T15:52:31","slug":"salsa","status":"publish","type":"reference","link":"https:\/\/maxxing.com\/es\/reference\/salsa\/","title":{"rendered":"\u00bfPor qu\u00e9 eligi\u00f3 Salsa a Maxxing?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-align-center\">\n          <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fe005e\" class=\"has-inline-color\">Testimonio de<\/mark> un cliente<\/strong>\n        <\/h3>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n          \n\n          <figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio text-center\">\n            <div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why did Salsa choose Maxxing ?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fce5aUxJnAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n          <\/figure>\n          \n\n        \n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#050a30;font-size:19px\"><strong>Salsa Jeans<\/strong>, marca ic\u00f3nica de vaqueros nacida en Portugal en 1994, se ha establecido r\u00e1pidamente a escala mundial, combinando cadenas de tiendas y sitios en l\u00ednea. Con presencia en m\u00e1s de 40 pa\u00edses, m\u00e1s de 190 tiendas en todo el mundo y m\u00e1s de 1.200 socios multimarca, Salsa Jeans crea una experiencia de compra inolvidable a trav\u00e9s de su <strong>programa de fidelizaci\u00f3n STAR<\/strong>, que ofrece a los clientes ofertas y premios exclusivos.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f1f1f1\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"407\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2023\/10\/image-100.jpg\" alt=\"La soluci&#xF3;n MAxxing\" class=\"wp-image-918\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2023\/10\/image-100.jpg 776w, https:\/\/maxxing.com\/app\/uploads\/2023\/10\/image-100-300x157.jpg 300w, https:\/\/maxxing.com\/app\/uploads\/2023\/10\/image-100-768x403.jpg 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column reference-droite is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">\n          <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fe005e\" class=\"has-inline-color\">El desaf\u00edo de<\/mark> la salsa<\/strong>\n        <\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">El objetivo de Salsa era encontrar una soluci\u00f3n que permitiera <strong>comprender mejor los h\u00e1bitos, comportamientos y expectativas de sus clientes<\/strong> para poder interactuar eficazmente con ellos:  <em>&#8220;Mis compa\u00f1eros de los departamentos de Marketing y CRM me ped\u00edan una forma de interactuar mejor con nuestros clientes, obtener informaci\u00f3n sobre su comportamiento y personalizar nuestra relaci\u00f3n con ellos.&#8221;<\/em> &#8211;<strong> Rui Oliveira, Director de Informaci\u00f3n de Salsa.<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Para Salsa es importante saber c\u00f3mo interact\u00faan sus consumidores en todos sus canales para ofrecer<strong> la mejor experiencia al cliente<\/strong>.  &#8220;<em>Nuestros clientes est\u00e1n evolucionando en la forma de interactuar con nuestra marca, lo que incluye no solo una visita a nuestras tiendas online o f\u00edsicas, sino tambi\u00e9n, por ejemplo, interactuar en nuestras redes sociales o publicar una rese\u00f1a de un producto&#8221;<\/em>-. <strong>Rui Oliveira<\/strong><\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center reference-gauche is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">\n          <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fe005e\" class=\"has-inline-color\">La soluci\u00f3n<\/mark> Maxxing<\/strong>\n        <\/h3>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Al elegir la soluci\u00f3n Maxxing, Salsa pudo satisfacer sus necesidades. El proyecto comenz\u00f3 con un an\u00e1lisis y una transferencia de competencias, y a continuaci\u00f3n Maxxing estuvo a disposici\u00f3n de la marca para apoyarla en la fase de integraci\u00f3n. Al adoptar la <strong>soluci\u00f3n SaaS<\/strong>, el proyecto se llev\u00f3 a cabo de forma eficaz, r\u00e1pida y sencilla. La integraci\u00f3n corri\u00f3 a cargo principalmente de la propia Salsa. Gracias a la soluci\u00f3n Maxxing, Salsa ha podido <strong>gestionar las ganancias y los gastos en tiempo real<\/strong> en funci\u00f3n de las compras en tienda y en l\u00ednea, las rese\u00f1as de productos, las listas de deseos, las ofertas de la cartera y, por supuesto, el acceso a los <strong>perfil de fidelizaci\u00f3n con datos e historial del cliente.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f4f4f4;flex-basis:50%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"1551\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2024\/01\/Capture-decran-2024-01-30-a-14.19.56-edited.png\" alt=\"\" class=\"wp-image-2686\" style=\"aspect-ratio:0.4677734375;width:268px;height:auto\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2024\/01\/Capture-decran-2024-01-30-a-14.19.56-edited.png 726w, https:\/\/maxxing.com\/app\/uploads\/2024\/01\/Capture-decran-2024-01-30-a-14.19.56-edited-140x300.png 140w, https:\/\/maxxing.com\/app\/uploads\/2024\/01\/Capture-decran-2024-01-30-a-14.19.56-edited-479x1024.png 479w, https:\/\/maxxing.com\/app\/uploads\/2024\/01\/Capture-decran-2024-01-30-a-14.19.56-edited-719x1536.png 719w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f4f4f4;flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"596\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2024\/01\/IMG_2825-edited.jpg\" alt=\"\" class=\"wp-image-2838\" style=\"aspect-ratio:1.0553691275167785;width:320px;height:auto\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2024\/01\/IMG_2825-edited.jpg 629w, https:\/\/maxxing.com\/app\/uploads\/2024\/01\/IMG_2825-edited-300x284.jpg 300w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:30px\">\n          <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fe005e\" class=\"has-inline-color\">1 Minorista: <\/mark> 2 Programas de fidelizaci\u00f3n Salsa<\/strong>\n        <\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#050a30;font-size:19px\">\u2192 <strong>Un programa de fidelizaci\u00f3n transaccional<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Los clientes pueden ganar un porcentaje del valor de sus compras y recibir descuentos y ofertas personalizadas durante todo el a\u00f1o.<\/p>\n\n\n\n<p style=\"font-size:18px\">El objetivo es aumentar la <strong>frecuencia de las visitas<\/strong>. <strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#050a30;font-size:19px\">\u2192 <strong>Un programa de fidelizaci\u00f3n emocional <\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Los clientes pueden recoger Estrellas y canjearlas por productos, accesorios y servicios personalizados.<\/p>\n\n\n\n<p style=\"font-size:18px\">El objetivo es<strong>aumentar la interacci\u00f3n <\/strong>de los clientes con la marca en las redes sociales, recopilar datos de los clientes, recompensar las acciones respetuosas con el medio ambiente, etc.<\/p>\n\n\n\n<p style=\"font-size:18px\"><\/p>\n\n\n\n<p style=\"font-size:18px\">Los clientes <strong>pueden hacer un seguimiento de sus datos<\/strong> en cualquier momento: cuadros de mando, perfil de fidelidad (progreso, historial del cliente, etc.), etc.<\/p>\n<\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","categories":[],"class_list":["post-1553","reference","type-reference","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 eligi\u00f3 Salsa a Maxxing? 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