{"id":1575,"date":"2023-10-04T04:19:39","date_gmt":"2023-10-04T04:19:39","guid":{"rendered":"https:\/\/maxxing.prod.libeo.fr\/reference\/picard\/"},"modified":"2024-02-16T16:01:20","modified_gmt":"2024-02-16T16:01:20","slug":"picard","status":"publish","type":"reference","link":"https:\/\/maxxing.com\/es\/reference\/picard\/","title":{"rendered":"Picard, un nuevo enfoque de la fidelizaci\u00f3n"},"content":{"rendered":"\n<p class=\"has-text-align-center\" style=\"font-size:19px\">Picard, cadena francesa de distribuci\u00f3n especializada, es famosa por la excepcional calidad de sus productos congelados. Con m\u00e1s de <strong>1.050 tiendas en Francia<\/strong> y una <strong>presencia internacional <\/strong>en expansi\u00f3n, ofrece una amplia gama de platos preparados, centr\u00e1ndose en la calidad y la comodidad de los productos congelados. En el marco de su<strong> transformaci\u00f3n omnicanal<\/strong>, Picard puso en marcha una revisi\u00f3n completa de su ecosistema a finales de 2015 y pidi\u00f3 a Maxxing que le ayudara a implantar su nueva estrategia de fidelizaci\u00f3n y animaci\u00f3n de clientes.<\/p>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2024\/02\/picardmoi--1024x732.png\" alt=\"\" class=\"wp-image-3302\" style=\"aspect-ratio:1.3989071038251366;width:452px;height:auto\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2024\/02\/picardmoi--1024x732.png 1024w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/picardmoi--300x215.png 300w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/picardmoi--768x549.png 768w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/picardmoi--1536x1099.png 1536w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/picardmoi-.png 2002w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color\" style=\"color:#fe005e;font-size:26px\">\n          <strong>Los retos de Picard<\/strong>\n        <\/p>\n\n\n\n<p style=\"font-size:18px\">Tras darse cuenta de los <strong>cambios en los h\u00e1bitos de los clientes,<\/strong> Picard ha querido <strong>responder y apoyar a sus clientes<\/strong> en esta evoluci\u00f3n creando con Maxxing el programa de fidelidad<strong>&#8220;Picard &amp; Moi<\/strong>&#8220;, centrado en las <strong>promociones<\/strong>. El objetivo de esta nueva estrategia de fidelizaci\u00f3n era responder a las nuevas necesidades de los consumidores, al tiempo que se recopilaba <strong>informaci\u00f3n sobre ellos<\/strong> y se creaba una <strong>aut\u00e9ntica base de datos de clientes<\/strong>. <\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color\" style=\"color:#fe005e;font-size:26px\">\n          <strong>El programa de fidelidad Picard &amp; Nous:<\/strong>\n        <\/p>\n\n\n\n<p style=\"font-size:18px\">Bas\u00e1ndose en el <strong>conocimiento del cliente<\/strong> adquirido a trav\u00e9s del programa &#8220;Picard &amp; Moi&#8221;, la marca ha querido evolucionar <strong>hacia un nuevo programa: &#8220;Picard &amp; Us&#8221;,<\/strong> <strong>m\u00e1s<\/strong> <strong>abierto, m\u00e1s personalizado y que implica a sus socios<\/strong>. M\u00e1s que un programa de fidelidad, ofrece <strong>una experiencia verdaderamente a medida<\/strong>, con ventajas y servicios exclusivos.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5;font-size:18px\"><strong>\n  <em>&#8220;Un programa de fidelidad a la altura de nuestro liderazgo&#8221;.<\/em>\n<\/strong> &#8211; <strong> Cathy<\/strong> Collart Geiger, Directora General de Picard (C. Harel, 2022, CEJ)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"811\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2024\/02\/Visuel-Picard-nous.png\" alt=\"\" class=\"wp-image-3287\" style=\"aspect-ratio:1.1368680641183724;width:422px;height:auto\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2024\/02\/Visuel-Picard-nous.png 922w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/Visuel-Picard-nous-300x264.png 300w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/Visuel-Picard-nous-768x676.png 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2024\/02\/visuel-picardnous2-1024x684.png\" alt=\"\" class=\"wp-image-3292\" style=\"aspect-ratio:1.4970760233918128;width:428px;height:auto\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2024\/02\/visuel-picardnous2-1024x684.png 1024w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/visuel-picardnous2-300x200.png 300w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/visuel-picardnous2-768x513.png 768w, https:\/\/maxxing.com\/app\/uploads\/2024\/02\/visuel-picardnous2.png 1074w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color\" style=\"color:#fe005e;font-size:26px\">\n          <strong>La soluci\u00f3n Maxxing <\/strong>\n        <\/p>\n\n\n\n<p style=\"font-size:18px\">Picard ha sabido hacer evolucionar su programa de fidelidad, basado inicialmente en promociones, hacia un <strong>programa de puesta en com\u00fan de premios<\/strong>.  La <strong>flexibilidad y la rica funcionalidad de la soluci\u00f3n Maxxing<\/strong> proporcionaron una respuesta nativa a estas nuevas especificaciones, permitiendo a picard  <strong>implantar su nuevo programa de fidelidad sin modificaciones t\u00e9cnicas ni costes adicionales.<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Como la plataforma Maxxing es <strong>tambi\u00e9n el repositorio de clientes<\/strong>, es un <strong>punto central conectado a muchas otras soluciones, como las cajas, el sitio de comercio electr\u00f3nico, el CDP, la automatizaci\u00f3n del marketing, la aplicaci\u00f3n m\u00f3vil<\/strong>, etc.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5;font-size:18px\"><strong><em>&#8220;Hasta la fecha, el 75% de las transacciones en nuestras tiendas las realizan titulares de tarjetas.<\/em> <\/strong>Queremos <strong><em>aumentar esta proporci\u00f3n&#8221;<\/em> &#8211; <\/strong>Emmanuelle Bach Donnard, Brand, Digital &amp; Customer Experience Director en Picard.<strong> <\/strong> (C. Harel, 2022, LSA)<\/p>\n<\/div>\n<\/div>\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#fe005e;font-size:26px\">\n          <strong>Cifras clave<\/strong>\n        <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/maxxing.prod.libeo.fr\/app\/uploads\/2024\/02\/chiffre-cles-Picard.svg\" alt=\"\" class=\"wp-image-3308\" style=\"aspect-ratio:3.9423631123919307;width:792px;height:auto\"\/><\/figure>\n<\/div>","protected":false},"featured_media":0,"template":"","categories":[],"class_list":["post-1575","reference","type-reference","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picard, un nuevo enfoque de la fidelizaci\u00f3n - Maxxing<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picard, un nuevo enfoque de la fidelizaci\u00f3n - Maxxing\" \/>\n<meta property=\"og:description\" content=\"Picard, cadena francesa de distribuci\u00f3n especializada, es famosa por la excepcional calidad de sus productos congelados. 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