{"id":1579,"date":"2023-09-29T07:34:27","date_gmt":"2023-09-29T07:34:27","guid":{"rendered":"https:\/\/maxxing.prod.libeo.fr\/reference\/sephora\/"},"modified":"2026-03-09T14:54:09","modified_gmt":"2026-03-09T14:54:09","slug":"sephora","status":"publish","type":"reference","link":"https:\/\/maxxing.com\/es\/reference\/sephora\/","title":{"rendered":"Sephora x Maxxing: Un programa de fidelizaci\u00f3n omnicanal y emocional"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:26px\">C\u00f3mo Sephora transform\u00f3 su programa de fidelizaci\u00f3n utilizando la soluci\u00f3n de fidelizaci\u00f3n Maxxing.<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/maxxing.com\/app\/uploads\/2023\/09\/image-1-1024x401.png\" alt=\"\" class=\"wp-image-4451\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2023\/09\/image-1-1024x401.png 1024w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/image-1-300x117.png 300w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/image-1-768x301.png 768w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/image-1-1536x602.png 1536w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/image-1.png 1864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#fe005e;font-size:30px\"><strong>Contexto y cuestiones internacionales  <\/strong><\/h3>\n\n\n\n<p style=\"font-size:18px\">L\u00edder mundial en belleza y comercio especializado, <strong>Sephora<\/strong> sit\u00faa la experiencia y la fidelidad del cliente en el centro de su estrategia. Con millones de miembros activos, la marca quer\u00eda hacer evolucionar su programa de fidelizaci\u00f3n <strong>My Sephora<\/strong> hacia un modelo m\u00e1s <strong>omnicanal<\/strong>, <strong>personalizado<\/strong> y <strong>emocional<\/strong>.<\/p>\n\n\n\n<p style=\"font-size:18px\">El objetivo principal: <strong>reforzar el compromiso del cliente<\/strong>, desarrollar el valor vitalicio del cliente, fomentar la participaci\u00f3n en la comunidad y <strong>aumentar la frecuencia de compra<\/strong>, ofreciendo al mismo tiempo una experiencia de belleza coherente en todos los puntos de contacto (comercio electr\u00f3nico, m\u00f3vil y en la tienda).<\/p>\n\n\n\n<p style=\"font-size:18px\">Para apoyar esta transformaci\u00f3n estrat\u00e9gica a gran escala, Sephora ha elegido a <strong>Maxxing<\/strong>, experto en plataformas de fidelizaci\u00f3n y promoci\u00f3n de ventas, para <strong>revisar por completo su programa de fidelizaci\u00f3n<\/strong>, que se est\u00e1 implantando en toda <strong>Europa y Oriente Medio<\/strong>. Este programa de fidelizaci\u00f3n de nueva generaci\u00f3n est\u00e1 dise\u00f1ado para ser escalable, omnicanal y adaptable a las necesidades locales espec\u00edficas.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#fe005e;font-size:30px\"><strong>Los retos de la fidelizaci\u00f3n de clientes en Sephora<\/strong><\/h3>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>Modernizar un<\/strong> antiguo<strong>programa de fidelizaci\u00f3n<\/strong> para satisfacer las nuevas necesidades de los clientes.<\/p>\n\n\n\n<p style=\"font-size:18px\">-Valorar todas las formas de <strong>compromiso con el cliente, m\u00e1s all\u00e1 de lo transaccional.<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">-Crea una experiencia de fidelizaci\u00f3n <strong>omnicanal y sin fisuras.<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">-Reforzar la <strong>personalizaci\u00f3n<\/strong> mediante la<strong> clientela<\/strong> en el punto de venta.<\/p>\n\n\n\n<p style=\"font-size:18px\">-Desarrollar un <strong>programa internacional <\/strong>que pueda adaptarse a las condiciones locales.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img-6-1024x685.png\" alt=\"\" class=\"wp-image-4492\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img-6-1024x685.png 1024w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img-6-300x201.png 300w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img-6-768x514.png 768w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img-6.png 1266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#fe005e;font-size:30px\"><strong>La soluci\u00f3n Maxxing para la fidelizaci\u00f3n emocional, basada en el servicio y la comunidad<\/strong><\/h3>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-f4f0f9eacec5e6e59ccbfc74c19f6329\" style=\"color:#273453;font-size:22px\"><strong>Una experiencia de fidelizaci\u00f3n diferenciadora<\/strong><\/h4>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Maxxing ayud\u00f3 a Sephora a dise\u00f1ar un <strong>programa de fidelizaci\u00f3n emocional<\/strong> acorde con el ADN de la marca. El programa Mi Sephora promueve la autoexpresi\u00f3n, la confianza y la inspiraci\u00f3n, al tiempo que refuerza la relaci\u00f3n duradera entre la marca y sus clientes.<\/p>\n\n\n\n<p style=\"font-size:18px\">Las palancas <strong>del cliente minorista<\/strong> est\u00e1n integradas en el coraz\u00f3n del sistema: las Asesoras de Belleza tienen una visi\u00f3n unificada del cliente (perfil, historial, ventajas, ofertas personalizadas), lo que permite <strong>una personalizaci\u00f3n en tiempo real<\/strong> en la tienda.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-f3bfc78d024f09ea4ca841f87b3c1b62\" style=\"color:#273453;font-size:22px\"><strong>La lealtad estatutaria genera emoci\u00f3n y compromiso<\/strong><\/h4>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">El programa se basa en un mecanismo de <strong>estatus de fidelidad<\/strong> claro y motivador:<\/p>\n\n\n\n<p style=\"font-size:18px\">-Un recorrido del cliente <strong>progresivo e integrador.<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">-Reconocimiento del <strong>compromiso<\/strong> y sentido de pertenencia.<\/p>\n\n\n\n<p style=\"font-size:18px\">-Beneficios <strong> personalizados<\/strong>, sencillos y deseables.<\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>-Uso flexiblede los<\/strong> puntos: experiencias premium, eventos exclusivos o participaci\u00f3n en la comunidad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"503\" src=\"https:\/\/maxxing.com\/app\/uploads\/2023\/09\/Use-Case-Sephora-EN-1.pptx_-1.png\" alt=\"\" class=\"wp-image-4459\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2023\/09\/Use-Case-Sephora-EN-1.pptx_-1.png 517w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/Use-Case-Sephora-EN-1.pptx_-1-300x292.png 300w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"1001\" src=\"https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img3.png\" alt=\"\" class=\"wp-image-4467\" style=\"aspect-ratio:0.865234375;width:394px;height:auto\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img3.png 787w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img3-236x300.png 236w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img3-768x977.png 768w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#fe005e;font-size:30px\"><strong>Un programa de fidelizaci\u00f3n animado y gamificado<\/strong><\/h2>\n\n\n\n<p style=\"font-size:18px\">Para estimular el compromiso de los clientes, Maxxing ha desplegado mecanismos <strong>de gamificaci\u00f3n<\/strong> para fomentar el descubrimiento de productos, el uso de servicios de belleza y la interacci\u00f3n con la marca.<\/p>\n\n\n\n<p style=\"font-size:18px\">La experiencia del cliente mejora con :<\/p>\n\n\n\n<p style=\"font-size:18px\"><strong> Interacciones de alto valor a\u00f1adido: <\/strong>diagn\u00f3sticos de belleza, talleres, contenido experto y exclusivas de marca.<\/p>\n\n\n\n<p style=\"font-size:18px\"><strong>-Personalizaci\u00f3n <\/strong>avanzada basada en el comportamiento y las preferencias.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#fe005e;font-size:30px\"><strong>Resultados: rendimiento, compromiso y creaci\u00f3n de valor<\/strong><\/h2>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p style=\"font-size:18px\">El programa de fidelidad My Sephora es un <strong>motor clave del rendimiento empresarial<\/strong> y la diferenciaci\u00f3n en el comercio minorista de belleza.<\/p>\n\n<p style=\"font-size:18px\"><strong>Resultados medibles<\/strong><\/p>\n\n<p style=\"font-size:18px\">\u2705 +0,5 puntos en la satisfacci\u00f3n de los clientes en los segmentos prioritarios.<\/p>\n\n<p style=\"font-size:18px\">\u2705 Aumento de la frecuencia de compra y de la cesta media de los clientes de alto valor.<\/p>\n\n<p style=\"font-size:18px\"><strong>Una experiencia memorable para el cliente<\/strong><\/p>\n\n<p style=\"font-size:18px\">-M\u00e1s interacci\u00f3n y servicios personalizados.<\/p>\n\n<p style=\"font-size:18px\">-Un programa percibido como moderno, generoso y emotivo.<\/p>\n\n<p style=\"font-size:18px\">-Lealtad relacional que va m\u00e1s all\u00e1 de los mecanismos tradicionales de promoci\u00f3n.<\/p>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"465\" src=\"https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img5.png\" alt=\"\" class=\"wp-image-4485\" style=\"aspect-ratio:3.9423631123919307\" srcset=\"https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img5.png 1919w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img5-300x73.png 300w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img5-1024x248.png 1024w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img5-768x186.png 768w, https:\/\/maxxing.com\/app\/uploads\/2023\/09\/img5-1536x372.png 1536w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><\/figure>\n<\/div>\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":0,"template":"","categories":[],"class_list":["post-1579","reference","type-reference","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora x Maxxing: Un programa de fidelizaci\u00f3n omnicanal y emocional - Maxxing<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sephora x Maxxing: Un programa de 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Contexto y cuestiones internacionales L\u00edder mundial en belleza y comercio especializado, Sephora sit\u00faa la experiencia y la fidelidad del cliente en el centro de su estrategia. 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