How Thermor transformed its BtoB loyalty program with Maxxing

Context: the limits of a traditional BtoB loyalty program

Thermor, the Atlantic Group’s French brand specializing in heating and hot water solutions, relies on a large network of professional installers to recommend and distribute its products.

The company faced several challenges in managing its loyalty program:

🔸 A mainly transactional program, focused on purchasing
🔸 Low activation of the installer network
🔸 Little value added from interactions outside purchasing
🔸 Difficulty creating a lasting commitment with the brand

With fewer than 500 truly active installers, Thermor wanted to evolve its strategy towards a more comprehensive engagement program, capable of driving the entire customer journey.

Why did Thermor choose the Maxxing platform?

To meet these challenges, Thermor chose Maxxing for its ability to rapidly deploy a personalized and engaging BtoB loyalty program.

The Maxxing platform has enabled :

✅ Launch a program in just 3 months
✅ Benefit from a turnkey solution that’s easy to manage
✅ Integrate native gamification mechanisms
✅ Add value to all interactions (not just purchases)
✅ Accurately track the performance of marketing actions

Maxxing has thus established itself as a strategic partner for transforming loyalty into lasting customer commitment.

The Maxxing solution: a gamified, multi-interaction loyalty program

Thanks to the Maxxing solution, Thermor has deployed an innovative engagement program designed to motivate installers at every point of contact with the brand.

A commitment-focused approach

The Maxxing platform enables Thermor to :

✅ Reward all interactions (purchases, connections, participation…)
✅ Engage all installer profiles within a company
✅ Create a fun and motivating journey

High-performance gamification mechanisms

In particular, Thermor has set up events such as a Wheel of Chance, enabling installers to win advantages and progress in the program.

👉 Result: a significant increase in connection frequency and strong user engagement.

Omnichannel animation

The program is activated on several channels: email, social networks, website, sales force, field events…

Results: a BtoB loyalty program turned into a lever of commitment

Thanks to Maxxing, Thermor has completely transformed its approach to installer loyalty.

📈 +7,000 committed installers (vs < 500 previously)
📈 x2 on visits connected to the website

📈 A sharp increase in the frequency of interaction
📈 A lasting attachment to the program (quests, trophies, gamification)

The Maxxing program now enables Thermor to reconcile marketing performance, BtoB customer engagement and a differentiated user experience.