Couponing
Omnichannel Couponing : Create, secure
and activate your coupons in real time
A customer experience solution used by
leading brands in France and internationally
Couponing : A Key Operational Tool
Couponing remains one of the most effective ways to boost sales, increase foot traffic, and personalize customer relationships.
Whether digital or physical, generic or personalized, coupons make it possible to deliver the right offer at the right time and through the right channel.
Whether it’s unique or shared codes, expiration dates, fraud prevention, traceability, stackability, or cash-back offers, our solution enables you to manage all aspects of couponing within a reliable, secure, and measurable environment.
Couponing as a tool for customer engagement
AL PURCHASE TRIGGER
Coupons activated at the right time to encourage purchases or repeat purchases.
ADVANCED CUSTOMIZATION
Coupons tailored to each customer’s profile, purchasing habits, visits, and the level of generosity set for them.
OMNICHANNEL CONSISTENCY
A consistent coupon experience across all channels, with secure management of usage and validation rules.
MEASURABLE PERFORMANCE
Detailed tracking of coupon usage, costs, and ROI.
Manage all couponing use cases without any hassle
The solution covers all the couponing mechanisms used by brands, regardless of their business objectives. It enables the management of instant or deferred coupons, unique or generic codes, as well as coupons tied to specific criteria.
Couponing can be triggered by a purchase, a visit, a period of inactivity, or specific behavior. This flexibility allows you to tailor couponing to address challenges related to customer acquisition, reactivation, or increasing the average order value.
Real-time omnichannel execution of coupons
Effective couponing relies on seamless execution, regardless of the channel. Coupons can be redeemed in-store, on an e-commerce site, or via mobile, with automatic verification of eligibility criteria at the time of redemption.
Couponing is processed in real time to verify coupon validity, prevent duplicate redemptions, and ensure a seamless customer experience, while upholding the retailer’s established rules.
Security, traceability, and anti-fraud measures integrated into couponing
Every action related to couponing is tracked: creation, assignment, redemption, and expiration. This comprehensive tracking makes it possible to monitor volumes, prevent misuse, and ensure the security of large-scale operations.
The anti-fraud mechanisms built into couponing help prevent misuse, manage promotional pressure, and ensure the profitability of campaigns.
A technical architecture designed for large-scale couponing
The solution is based on an API-first SaaS architecture, designed to manage couponing in real time, even during periods of high traffic.
It integrates easily with point-of-sale systems, e-commerce platforms, and mobile apps.
This technical approach ensures reliable, scalable, and secure couponing, regardless of the volume of coupons or the number of channels activated.
Driving the performance and ROIof couponing
Couponing must be tracked to remain effective. This solution allows you to accurately analyze coupon redemption rates, their impact on sales, and the true cost of generosity.
Using these metrics, teams can optimize couponing rules, eliminate ineffective strategies, and continuously improve campaign ROI.
Why do our customers love us?
Charlotte Peutin
Director of Sales and Customer Experience
Why choose MAXXING ?
With over 25 years of expertise in customer relations, MAXXING supports its clients through long-term partnerships, addressing their core challenges in customer experience and performance.
Our customer-centric approach enables us to design, deploy, and manage personalized experiences, drawing on a deep understanding of customer journeys and behaviors.
Our platform combines industry expertise, artificial intelligence, and omnichannel capabilities to activate the right levers at the right time and optimize the performance of marketing initiatives.
