Promotion
Manage your omnichannel in a smart and efficient way
With MAXXING, promotions become a strategic driver of growth. Roll out omnichannel offers to all your customers or targeted segments, while taking advantage of a wealth of features that allow you to manage everything from the simplest to the most advanced promotional scenarios.
A customer experience solution used by
leading brands in France and internationally
A promotion management solution designed to
omnichannel customer journeys
Today, customer journeys span physical stores, e-commerce, mobile, customer service, and digital services. To ensure a consistent experience, promotions must be able to be activated across all of the brand’s touchpoints—at the right time and on the right channel.
Our omnichannel promotion management solution covers the entire promotional lifecycle: configuration, optimization, priority and conflict management, deployment, execution, and performance measurement. Offers can be activated across all channels or on specific customer journeys, such as drive-to-store, drive-to-web, or channel-exclusive campaigns.
Promotion as a driver of performance
COMMERCIAL ACTIVATION
Promotions triggered at the right time, based on the context and customer profile.
BETTER PROMOTIONAL EFFECTIVENESS
More relevant, less generic offers that resonate better with customers.
STRICT BUDGET CONTROL
Monitor the financial impact of promotions using trigger and budget limits.
MEASURABLE PERFORMANCE
Compare campaign performance by store, region, or country to optimize your promotional spending.
More relevant promotions through personalization
Promotions no longer need to be one-size-fits-all. MAXXING allows you to tailor offers based on purchasing behavior, consumption habits, the customer’s context, and the contents of their shopping cart.
Teams can tailor the level of generosity offered to each customer, provide specific offers based on the products purchased, or recommend the most relevant promotions based on observed behavior.
This approach makes it possible to deliver promotions that are better targeted, more effective, and better received by customers.
A feature-rich interaction engine to manage your promotions
MAXXING is powered by an advanced interaction engine that allows you to design simple or complex promotions without the need for custom development.
Business teams have the flexibility to define the trigger conditions, the benefits granted, and the rules for combining or prioritizing benefits.
This flexibility allows you to manage all types of promotions—including immediate or deferred discounts, conditional offers, personalized promotions, flash sales, and national and local campaigns—while maintaining complete control over the generosity of the offers.
Generative AI to support your marketing teams
Generative AI helps teams design, customize, and optimize their promotions more quickly. Using customer data and campaign objectives, it generates relevant content tailored to each audience and channel.
Assisted creation of quotes
Speed up the design of your promotional campaigns with smart recommendations.
Performance Optimization
Analyze the results and identify the top-performing campaigns to continuously improve your marketing effectiveness.
Large-scale customization
Offer promotions and messages tailored to each customer’s behavior and preferences.
Multilingual
Create content in multiple languages to support your international expansion.
Automatic content generation
Instantly generate descriptions, messages, and taglines tailored to your campaigns.
Omnichannel adaptation
Automatically adapt your content for the web, mobile, email, text messages, or in-store.
Why do our customers love us?
Charlotte Peutin
Director of Sales and Customer Experience
Why choose MAXXING ?
With over 25 years of expertise in customer relations, MAXXING supports its clients through long-term partnerships, addressing their core challenges in customer experience and performance.
Our customer-centric approach enables us to design, deploy, and manage personalized experiences, drawing on a deep understanding of customer journeys and behaviors.
Our platform combines industry expertise, artificial intelligence, and omnichannel capabilities to activate the right levers at the right time and optimize the performance of marketing initiatives.
