Background & Challenges

Morocco’s leading retail chain, Marjane operates in a highly competitive market, where traditional retailers continue to play a significant role in consumer habits.

To support its transformation and strengthen its customer relationships, the retailer wanted to launch a large-scale loyalty program capable of unifying all of its channels and making better use of customer data.

The main objectives were to:

– Structure and centralize customer knowledge
– Build engagement and loyalty
– Manage promotions and marketing campaigns more effectively
– Tailor loyalty programs to the specific characteristics of the Moroccan market

Why did Marjane choose Maxxing?

To carry out this strategic project, Marjane was looking for a platform capable of combining rich functionality, high performance, and the ability to evolve alongside the brand’s needs .

Maxxing was selected for:

– Deploy a comprehensive, scalable loyalty program tailored to local needs
– Centralize customer data in a single repository
– Manage a variety of promotional mechanisms (coupons, rewards, counters, etc.)
– Integrate an e-wallet with deferred payment
– Orchestrate an omnichannel experience across stores, e-commerce, and the mobile app

Omnichannel Loyalty to Strengthen Customer Relationships

With Maxxing, Marjane has rolled out a unique platform that enables it to manage its entire customer loyalty strategy.

Customers enjoy their benefits across all touchpoints, while marketing teams have a unified view of the data to personalize campaigns and offers.

The platform also makes it easy to adapt promotional mechanics while maintaining complete control over the program’s generosity.

A large-scale deployment

The project was designed to support the rapid growth of the loyalty program.

Thanks to Maxxing’s SaaS architecture, Marjane benefits from a robust platform capable of handling a high volume of customers and transactions, while ensuring a seamless experience across all channels.

This scalability allows the retailer to gradually expand its program with new services and new engagement mechanisms.