Massify the personalization of the customer experience with Maxxing
Background & challenges
Chronodrive is a French pioneer in food click & collect, renowned for its high standards of product quality and excellent customer experience. As a pure player, Chronodrive places digital technology and a smooth customer experience at the heart of its sales strategy.
Before turning to Maxxing, the retailer was facing several limitations in its e-commerce and loyalty activities:
🔸 A rigid e-commerce promotional brick with little customizability
🔸 Mechanics mainly focused on the product, with little use at department or category level
🔸 Loyalty deemed to be underperforming, especially with low-frequency customers
🔸 Limited ability to measure the real impact of bonuses and sales promotions
The challenge for Chronodrive was clear: to succeed in massifying personalization, while maintaining a simple, easy-to-understand, high-performance experience for the customer.
Why did Chronodrive choose Maxxing?
To meet these challenges, Chronodrive chose Maxxing for its ability to combine functional power, business flexibility and rapid deployment.
The Maxxing platform has enabled Chronodrive to benefit from :
✅ An easy-to-use tool, accessible to all teams (marketing, category managers, CRM)
✅ A turnkey solution, quickly up and running
✅ Total flexibility in creating offers (purchase bonuses, cashback, discounts in % or €)
✅ Animation mechanics activated by department, store or product selection
The Maxxing solution: large-scale customization
Thanks to Maxxing, Chronodrive has transformed its promotional and relational approach by deploying personalized and intelligent mechanics, perfectly integrated into its e-commerce and mobile environment.
The platform enables :
✅ Send the right messages, to the right customers, at the right time
✅ Adapt offers according to purchasing behavior, frequency and preferences
✅ Manage sales events independently
✅ Precise measurement of the performance and impact of each mechanism
The result: a more relevant, more engaging and better-perceived customer experience, without complicating the user journey.
Results & benefits
The collaboration between Chronodrive and Maxxing has turned personalization into a real sales performance lever.
– A smoother, more impactful customer experience, including on mobile devices
Better activation of low-frequency customers
-More effective and measurable promotional mechanisms
A cross-functional, accessible tool to help teams improve their skills
Chronodrive is now in a position to reconcile business requirements, large-scale personalization and a high-quality customer experience.
“As a pure player, we need to be able to offer a readable and impactful experience, even on mobile. That’s where our partnership with Maxxing comes into its own: their solutions enable us to design personalized, intelligent mechanics, adapted to our constraints while guaranteeing a fluid, clear experience for the customer.”
Charlotte Peutin
Sales and Customer Experience Director – Chronodrive