Founded in 1924, TotalEnergies ranks as the world’s 4th largest oil and gas company. A pioneer in low-carbon energies with a century’s history, the company excels in the discovery, production, transformation and distribution of energy, with emblematic brands such as TotalEnergies, Access and Elan, and 3,500 stations in France.
TotalEnergies challenges
TotalEnergies’ vision was clear: to offer a personalized experience for every type of driver: motorists, buses and coaches, and heavy goods vehicles.
Their objective was toanimate customers on all the services offered by TotalEnergies, such as boutiques, car washes, the aroma counter and the petrol pump.
3 parallel programs with the same platform but different rewards and offers:
The Maxxing Solution
The flexibility of the Maxxing solution made it possible to animate different types of drivers, each pursuing specific objectives and with particular needs. Maxxing responds to these diverse needs by offering features and challenges adapted to each type of customer, ensuring a personalized and engaging experience for all.
With its open system, the solution has further enriched the customer experience for drivers, with the integration of services such as insurance and coffee machines. By focusing on personalization and engagement, the TotalEnergies customer experience is evolving into a dynamic where every interaction offers an opportunity to strengthen the relationship and achieve ever-higher levels of satisfaction.
Key figures
A look back at our webinar with Total Energies and Captain Wallet!