Customer Testimonial
Salsa Jeans, an iconic denim brand born in Portugal in 1994, has rapidly established itself on a global scale, combining chain stores and online sites. With a presence in over 40 countries, more than 190 stores worldwide and over 1,200 multi-brand partners, Salsa Jeans creates an unforgettable shopping experience through their STAR loyalty program, offering customers exclusive offers and rewards.
The Salsa Challenge
Salsa’s objective was to find a solution that would enable better understand the habits, behaviors and expectations of their customers in order to interact effectively with them : “My colleagues in the Marketing and CRM departments were asking for a way to better interact with our customers, gain insights into their behavior and personalize our relationship with them.” – Rui Oliveira, Chief Information Officer at Salsa.
It’s important for Salsa to know how their customers interact across all their channels, to deliver the best customer experience. “Our customers are evolving in the way they interact with our brand, which includes not only a visit to our online or physical stores, but also, for example, interacting on our social networks or posting a review of a product.”-. Rui Oliveira
The Maxxing solution
By choosing the Maxxing solution, Salsa was able to meet its needs. The project began with analysis and skills transfer, after which Maxxing was on hand to support the brand in the integration phase. By adopting the SaaS solution, the project was able to be carried out efficiently, quickly and easily. The integration was mainly done by Salsa herself. Thanks to the Maxxing solution, Salsa was able to manage earn and burn in real time based on in-store and online purchases, product reviews, wish lists, portfolio offers and, of course, access to the loyalty profile with customer data and history.
1 Brand : 2 Salsa loyalty programs
→ A transactional loyalty program
Customers can earn a percentage of their purchases and receive personalized discounts and offers throughout the year.
The aim is to increase the frequency of visits.
→ An emotional loyalty program
Customers can collect Stars and exchange them for personalized products, accessories and services.
The aim is toincrease customerinteraction with the brand on social networks, collect customer data, reward eco-friendly gestures, etc.
Customers can track their data at any time: dashboards, loyalty profile (progress, customer history, etc.).