Discover how TotalEnergies engaged 11% of its loyalty program members on the mobile wallet in less than 4 months.

TotalEnergies wanted to find a fast, accessible communications solution for interacting with its customers.

The French giant chose the mobile wallet for its ease of deployment and high conversion rate.

Here are TotalEnergies’ 3 challenges with the mobile wallet:

  • Developing customer value
  • Personalizing customer relations
  • Expand the customer base by exploring new channels while building close relationships with customers

“We were looking for a channel to facilitate communication with our members. We chose the wallet for its ease and speed of deployment. Integrating the loyalty card is extremely simple, whereas with other channels, the process is more complex. The conversion rate on a tool like wallet is much higher than on other channels.” – Jalil Chagraoui, Customer Capital Marketing Manager at TotalEnergies

Speaker:

Jalil Chagraoui, Customer Capital Marketing Manager at TotalEnergies
Axel Detours, Co-founder, Captain Wallet
Etienne Tassaert, Project Director, Maxxing

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