Al Tayer, a truly influential entity at the heart of the Middle East, stands out for its first-class commitment to more than 200 sectors where excellence is the norm. From retail to automotive, perfumes and cosmetics to engineering and interior design, every sphere of activity bears witness to an uncompromising dedication to quality. The group called on MAXXING to create and launch their cross-brand, cross-border loyalty program “My Amber”, covering the United Arab Emirates, Kuwait, Bahrain, Qatar and Saudi Arabia.
“Our omnichannel approach means we can talk to them and support them at every point of contact, whether online or with a clear, defined journey in our physical stores, with tailored, personalized customer service.” – Khalid Al Tayer, Managing Director of Al Tayer Insignia. (RLI, 2023)
Al Tayer’s challenges
The Maxxing solution has been deployed to deliver an exceptional loyalty experience, tailored to each Al Tayer customer:
‣ Tailor rewards to individual customer preferences
‣ More flexible benefits by accumulating points and being able to convert them into discounts and vouchers.
‣ An enriched shopping experience, thanks to exclusive offers, access to special events, and personalized communication
‣ Extensive partnerships, enabling rewards redemption at a variety of partner brands
‣ Complete visibility, thanks to full access to activity, transaction and reward history via a user-friendly online platform.
‣ Enable the customer to benefit from the advantages of the program in the various countries of the group.
The Maxxing solution
Al Tayer and Maxxing were able to create and implement the cross-border loyalty program “My Amber”. Each retailer in the group can set its own earns and burns rules according to its preferences.
Amber points can be redeemed anytime, anywhere for exclusive rewards. There is no minimum points balance and no waiting period. Once the Amber application is installed, instant access to the digital map is provided.
A captivating points system:
For every purchase made in stores participating in the Amber program, customers earn points! By earning points, you can move up to the next level and enjoy rewards at your favorite brands, stores and shopping centers.
“Our aim is always to put the customer at the heart of our brand experiences. Our My Amber loyalty program is particularly interesting, given the portfolio and breadth of the group’s major luxury brands, and enables us to fully understand our customers and how to satisfy them and thus build their loyalty.” – Khalid Al Tayer
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